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1) 75 hours of rigorous training
2) 60 hours of Hands On Projects
3) Free Softwares worth Rs. 10,000/-
4) Mentoring on Google & Facebook certifications
5) Job Placement Assistance with interview preparation tips and questions
6) 24x7 Trainer's Support
7) Access to Recorded Sessions and Latest Content





1) Less expensive than traditional marketing techniques
2) Over 1.5 lakh jobs in the digital marketing field were created in 2016 alone!
3) Digital India to create 18 lac jobs…INR 4.5 Crore to be invested - Narendra Modi@ Digital India Launch
4) As per Payscale the average salary for an Entry-Level Digital Marketing Manager is INR 350,000
5) Become your own boss, become a freelance digital marketer, work & earn from comfort of your home
6) By marketing your business online, you can easily reach out to a wider audience with no geographical boundaries, increase brand awareness, bring targeted traffic to your website, generate potential leads and convert them into sales within your budget constraints



Our trainer is a graduate from Lingaya’s University & has rich experience in consulting and training in digital marketing. He is a regular speaker at various digital marketing conferences and his previous speaking engagements include speaking at NSIC and Niesbud (Government of India).
He has trained more than 1100 students across the globe. He has delivered about 120+ online batches and 20 corporate batches(totally 10000+ hours) of training in Europe (Denmark, London), USA (Texas, Newark), Malaysia, Singapore. He has worked with various start ups like ewows.net and fleaaffair.com and serviced numerous companies and handled clients like jobcast.net, sonoor.com and many others.


Vishal Chhabra
Mercer India Pvt limited
"He is very good hard worker and nice trainer . He won't compromise his work until finished. He has detailed knowledge of different aspects of digital marketing i.e Google Adwords & Analytics , PPC , SME etc. He is the one who taught me Digital Marketing and helped me a lot to improve my knowledge in this field"
Neetu Jain
Digital Marketer
"He is an amazing digital marketing trainer. He has helped me immensely to grow in my domain. Thanks & wishes for future endeavours"
Minal Agarwal
Financial Consultant (CA) | Trainer | Entreprenuer
"He is an extremely Great Trainer,Conceptually clear and Practical in his teaching.great learning Experience with him"
Ankit Nigam
Digital Media Planner at Media Partners Advertising Pvt. Ltd.
"He has been a stalwart in the entire process of learning for the entire group. I along with my entire batch would like to appreciate the extra effort that he had put in, to make sure that we practice the lessons taught in the class. Due to professional commitments, we were always distracted during the tenure of the class. But he made sure that we had to practice before every class and synchronize better"


Module-1: Digital Marketing Overview
  1. What is marketing?    
  2. What is digital marketing?    
  3. Understanding Marketing Process    
  4. Why Digital Marketing wins over traditional Marketing?    
  5. Understanding Digital Marketing Process    
  a. increasing Visibility    
  i. What is visibility?    
  ii. Types of visibility    
  iii. Examples of visibility    
  b. Visitors Engagement    
  i. What is engagement?    
  ii. Why it is important?    
  iii. Examples of engagement    
  c. Bringing Targeted Traffic    
  ii. Outbound    
  d. Conversion Leads    
  i. Types of Conversion    
  ii. Understanding Conversion Process    
  e. Retention    
  i. Why it is important?    
  ii. Types of Retention    
  f. Performance Evaluation    
  i. Why it is Important?    
  ii. Tools Needed    
Module 2: Website Planning and Creation
  1. Understanding Internet    
  2. Difference between Internet and web    
  3. Understanding websites    
  4. Understanding domain names and domain extensions    
  5. What is web server & web hosting?    
  6. Different types of web server    
  7. Different types of websites    
  a. Based on functionality    
  b. Based on purpose    
  8. Planning & Conceptualizing a Website    
  a. identifying objective of website    
  b. Deciding on Number of Pages Required    
  c. Planning for Engagement Options    
  d. Creating Blueprint of Every webpage    
  e. Best and Worst Examples    
  9. Building website using CMS in Class    
  a. Booking a Domain Name 8- webhosting    
  b. Adding domain Name to web Server    
  c. Adding webpages 8- content    
  d. Adding Plugins    
Module 3: Search Engine Optimization
  1. What is SEO    
  2. Introduction to SERP    
  3. What are search engines?    
  4. How search engines work?    
  5. Major functions of a search engine    
  6. What is traffic?    
  7. Different types of traffic    
  8. What are keywords?    
  9. Different types of keywords    
  10. Google keyword planner tool    
  11. Keywords research process    
  12. Understanding keywords mix    
  13. Google Operator: So that you can find anything on the web    
  14. on page optimization    
  a. Keywords optimization    
  b. Content optimization & planning    
  c. Understanding your audience for content planning    
  d. Adding social media plug-in on web pages    
  e. internal linking    
  f. Meta tags creation    
  g. Using google webmasters tool & website verification    
  h. Sitemap creation and submission in website and webmasters    
  15. Off Page optimization    
  a. What is domain authority?    
  b. How to increase Domain authority?    
  c. What is page rank?    
  d. How to increase page rank?    
  e. What are back links?    
  f. Types of back links?    
  g. What is link building?    
  h. Types of link building    
  i. Do’s and Don’ts of link building    
  j. Easy link acquisition techniques    
  k. Link opportunity prospecting & creating link baits    
  l. Types of Content on Digital World -infographic, Podcast. Video    
  m. importance of Content Marketing    
  n. Content Scaling and social media in link building    
  16. Local SEO    
  a. Local SEO    
  b. Google places optimization    
  c. Classified submissions    
  d. Using H card    
  e. Citation    
  f. NAP (Name Address Place)    
  17. what is primary keywords, secondary keyword and tertiary keywords    
  18. What is the difference between keywords stuffing and keyword placement    
  19. how to write an optimized content    
  20. How to write a content for article, blog and press release    
  21. Top tools for SEO    
  22. Monitoring SEO process    
  23. Preparing SEO reports    
  24. How to create SEO Strategy for your business    
  25. Top plugins for wordpress    
  26. what is link juice    
  27. importance of domain and page authority?    
  28. How to optimize exact keyword for your business    
  29. How to optimize your site for Google Hummingbird Algorithm?    
  30. What is Google Panda Algorithm?    
  31. What is Google Penguin?    
  32. What is Google EMD Update?    
  33. How to save your site from Google Panda, Penguin and EMD Update?    
  34. How to recover your site from Panda, Penguin and END?    
Module 4: Google Adwords Overview
  1. Understanding inorganic search results    
  2. introduction to Google adwords 8- PPC advertising    
  3. Overview of Microsoft Adcenter (Bing 8- Yahoo)    
  4. Setting up Google adwords account    
  5. Understanding adwords account structure    
  a. Campaigns, Adgroups, Ads. Keywords, etc    
  b. Types of Advertising campaigns- Search, Display.    
  c. Shopping & video    
  d. Difference between search 8 display campaign    
  a. How adwords rank ads?    
  b. Understanding adwords algorithm (adrank) in detail with examples    
  c. What is quality score?    
  d. Why quality score is important?    
  e. What is CTR?    
  f. Why CTR is important?    
  g. Understanding bids    
  a. Types of Search campaigns- Standard. All features.    
  b. dynamic search product listing Google merchant center.    
  c. Creating our 1st search campaign    
  d. Doing campaign level settings    
  e. Understanding location targeting    
  f. Different types of location targeting    
  g. What is bidding strategy- CPC    
  h. Understanding different types of bid strategy    
  i. Manual    
  ii. Auto    
  i. Advanced level bid strategies    
  i. Enhanced CPC    
  ii. CPA    
  j. Flexible bid strategy    
  k. Pros & Cons of different bid strategies    
  l. Understanding ad-extensions    
  m. Types of ad-extensions    
  n. Adding ad—extensions in our campaign    
  o. Creating adgroups    
  p. Finding relevant adgroups options using tool    
  q. Creating adgroups using tool    
  r. Understanding keywords    
  i. Finding relevant keywords    
  ii. Adding keywords in ad-group    
  iii. Using keyword planner tool    
  iv. Understanding types of keywords    
  v. Board, Phrase, exact, synonym 8- negative    
  vi. Examples of types of keywords    
  vii. Pros and cons of diff. types of keywords    
  s. Creating ads    
  i. Understanding ad metrics    
  ii. Display & destination URL    
  iii. How to write a compelling ad copy?    
  iv. Best and worst examples of ads    
  v. Creating ads    
  a. What is conversion tracking?    
  b. Why is it important?    
  c. How to set up conversion tracking?    
  d. Adding tracking code in your website    
  e. Checking conversion stats    
  a. How to optimize campaigns at the time ofcreation?    
  b. Optimizing campaign via adgroups    
  c. importance of CTR in optimization    
  d. How to increase CTR?    
  e. Importance of quality score in optimization    
  f. How to increase quality score?    
  g. importance of negative keywords in optimization    
  h. Evaluating campain stats    
  i. Optimizing with conversion report    
  j. Optimizing with keywords    
  k. Optimizing performing keywords    
  l. Optimizing non performing keywords    
  m. How to decrease CPC    
  n. Analyzing your competitors performance    
  o. Detecting fraud clicks    
  a. Types of display campaigns- All features. Mobile app    
  b. Remarketing. Engagement    
  c. Creating 1st    
  d. Difference in search and display campaign settings    
  e. Doing campaign level settings    
  f. Understanding CPM bid strategy    
  g. Doing advanced settings    
  h. Ad-scheduling    
  i. Ad-delivery    
  j. Understanding ads placement    
  k. Creating diff. adgroups    
  l. Using display planner tool    
  m. Finding relevant websites for ads placement    
  n. Creating text ads    
  o. Creating banner ads using tools    
  p. Uploading banner ads    
  q. Example of good and bad banner ads display campaign    
  12. Remarketing    
  a. What ls remarketing?    
  b. Setting up remarketing campaign    
  c. Creating Remarketing lists    
  d. Advanced Level list creation    
Module 5: Google Analytics
  1. Introduction to Google analytics    
  2. How Google analytics works?    
  3. Understanding Google analytics account structure    
  4. Understanding Google analytics insights    
  5. Understanding cookie tracking    
  6. Types of cookie tracking used by Google analytics    
  7. Starting with Google analytics    
  8. How to set up analytics account    
  9. How to add analytics code in website    
  10. Understanding goals and conversions    
  11. How to setup goals?    
  12. Understanding different types of goals    
  13. Understanding bounce 8 bounce rate    
  14. Difference between exit rate 8- bounce BE    
  15. How to reduce bounce rate?    
  16. How to set up funnels in goals?    
  17. Importance of funnels    
  18. How to integrate AdWords and analytics account?    
  19. Benefits of integrating adwords & analytics    
  20. Measuring performance of marketing campaigns via Google analytics    
  21. What is link tagging    
  22. How to set up link tagging?    
  23. Understanding filters & segments    
  24. How to set up filters and segments?    
  25. How to view customized repeats?    
  26. Monitoring traffic sources    
  27. Monitoring traffic behavior    
  28. Taking corrective actions if required    
Module 6: Social Media Marketing
  1. What is social media?    
  2. Understanding the existing    
  3. Social Media paradigms and psychology    
  4. How social media marketing is different than other forms of internet marketing?    
  5. Marketing on social networking websites    
  6. What is viral marketing and its importance    
  7. Facebook marketing    
  a. Understanding Facebook marketing    
  b. Facebook glossary    
  c. Facebook Ian page vs profile vs group    
  d. Practical session 1    
  i. Creating Facebook page    
  ii. Uploading contacts for invitation    
  iii. Adding Facebook plugins in website    
  iv. Creating externals tabs in Facebook page    
  v. Exercise on fan page wall posting    
  e. Increasing fans on fan page    
  f. How to do marketing on tan page (with examples)    
  g. Fan engagement    
  h. Important apps to do fan page marketing    
  i. Facebook advertising    
  j. Types of Facebook advertising    
  k. Best practices for Facebook advertising    
  l. Facebook Marketing Tips    
  m. Understanding Facebook best practices and learn the lingo    
  n. Case studies-    
  o. Most engaging page on Facebook    
  p. Using 3rd party applications on Facebook    
  q. Facebook analytics- (free-paid)    
  r. Practical Session 2-    
  i. Creating Facebook advertising    
  ii. campaign    
  iii. Targeting in ad campaign    
  iv. Payment module- CPC vs CPM vs CPA    
  v. Setting up conversion tracking    
  vi. Using power editor tool for adv.    
  vii. Advance Facebook advertising using    
  viii. tools    
  8. LinkedIn Marketing    
  a. What is LinkedIn?    
  b. Understanding LinkedIn    
  c. Company profile vs Individual profiles    
  d. Marketing on LinkedIn groups    
  e. Understanding LinkedIn groups    
  f. How to do marketing on LinkedIn groups ?    
  g. LinkedIn advertising 8 it best practices    
  h. Increasing ROI form LinkedIn ads    
  9. Twitter Marketing    
  a. Understanding Twitter    
  b. Tools to listen & measure Influence on    
  c. Twitter: TweetDeck, Klout, Peerindex    
  d. How to do marketing on Twitter    
  e. Black hat techniques of twitter marketing    
  f. Advertising on Twitter    
  g. Case studies on Twitter marketing    
  h. Tools for Twitter marketing    
  10. Video Marketing    
  a. Understanding Video Campaign    
  b. Creating 1st Video Campaign    
  c. importance of video marketing    
  d. Benefits of video marketing    
  e. Uploading videos on video marketing websites    
  f. Using YouTube for business    
  g. Developing YouTube video marketing Strategy    
  h. Bringing visitors from YouTube videos to your website    
  i. Creating Video ADgroups    
  j. Targeting Options    
  k. Understanding Bid Strategy    
Module 7: Email Marketing
  1. What is email marketing?    
  2. How email works    
  3. Challenges faced in sending bulk emails    
  4. How to overcome these challenges    
  5. Types of email marketing- Opt-in & bulk emailing    
  6. What is opt-in email marketing?    
  7. Best platforms to do opt-in email marketing    
  8. Setting up lists & web form    
  9. Creating a broadcast email    
  10. What are auto responders?    
  11. Setting up auto responders    
  12. How to do bulk emailing?    
  13. Best practices to send bulk emails    
  14. Tricks to land in inbox instead of spam folder    
  15. Top email marketing software’s and a glimpse of how to use them    
  16. improving ROI with NB testing    
Module 8: Online Display Advertising
  1. What is online advertising?    
  2. Types of Online Advertising    
  3. Display Advertising    
  a. Banner ads    
  b. Rich Media ads    
  c. Pop ups and Pop under ads    
  4. Contextual advertising    
  a. In Text ads    
  b. In image ads    
  c. In video ads    
  d. In page ads    
  5. What are Payment Modules    
  6. Companies that provide online advertising Solution    
  7. Tracking 8- Measuring ROI of online adv.    
  8. Assignment on allocating funds to various    
  9. online advertising Platforms    
  10. Creating Banner Ads Using Tools    
Module 9: E–Commerce Marketing
  1. What is e commerce?    
  2. Top ecommerce websites around the world    
  3. Ecommerce scenario in India    
  4. How to do SEO of an e commerce website    
  5. Why you need a solid ecommerce marketing strategy    
  6. Formulating right ecommerce marketing strategy    
  7. Using affiliate marketing to promote your ecommerce business    
Module 10: Lead Generation
  1. Understanding lead generation for business    
  2. Why lead generation is important?    
  3. Understanding landing pages    
  4. Understanding thank you page    
  5. Landing page vs website    
  6. Best practices to create a landing page    
  7. Best practices to create a thank-you page    
  8. Practical exercise- Creating a landing page    
  9. What is A/B testing?    
  10. How to do A/B testing    
  11. Selecting landing pages after A/B testing    
  12. Converting leads into sales    
  13. Creating lead nurturing strategy    
  14. Understanding lead funnel    
  15. Steps in leads nurturing    
Module 11: Mobile Marketing
  1. Understanding Mobile Devices    
  2. Mobile Marketing and Social Media    
  3. Mobile Marketing Measurement and Analytics    
  4. Fundamentals of mobile marketing    
  5. Key industry terminology    
  6. Creating mobile website through wordpress    
  7. Using tools to create mobile websites    
  8. Using tools to create mobile app    
  9. Advertising on mobile (App 8- Web)    
  a. Targeting ads on Apps    
  b. Targeting ads via location    
  c. Targeting ads on search engine    
  10. Content Marketing on mobile    
  11. Mobile strategy-segmentation: option    
  12. targeting and differentiation    
  13. Mobile marketing mix    
  14. Sms marketing    
  15. Creating mobile application    
  16. Uploading mobile app in android and ios    
Module 12: Content Marketing
  1. What is Content marketing?    
  2. Introduction to content marketing    
  3. Objective of content marketing    
  4. Content marketing 7 step strategy building process    
  5. 18 types of content with examples    
  6. How to write great compelling content?    
  7. Keyword research for content ideas    
  8. Optimizing content for search engines    
  9. Discussing authority blog    
  10. Steps towards developing authority blog    
  11. Ways to monetizing authority blog    
  12. How to market your content?    
  13. Debate- Doesn’t great content just spread by itself?    
  14. Understanding second customer    
  15. Importance of second customer    
  16. How to increase second customer    
  17. Understanding online influencers    
  18. 10 ways to connect with online influencers    
  19. 35 unique ways to write magnetic headlines    
  20. 180 examples of magnetic headlines    
  21. How to increase opt-in email list with    
  22. Content marketing with examples?    
  23. 5 top examples of content marketing from around the world    
  24. Case study on content marketing    
Module 13: Online Reputation Management
  1. What is online reputation management?    
  2. Why online reputation management is need of hour?    
  3. Understanding ORM scenario    
  4. How to deal with criticism online    
  5. 10 Online reputation management commandments    
  6. 15 ways to create positive brand image online    
  7. Understanding tools for monitoring online reputation    
  8. Step by Step guide to overcome negative online reputation    
  9. Best examples of online reputation management    
Module 14: Digital Marketing Strategy
Module 15: Affiliate Marketing
  1. What is affiliate marketing    
  2. 3 A’s of affiliate marketing    
  3. How people make millions of dollar in affiliate marketing    
  4. Affiliate marketing history    
  5. Changes in affiliate marketing industry over the year    
  6. Affiliate marketing scenario in India    
  7. How to be a super affiliate and make tons of money    
  8. Different ways to do affiliate marketing    
  9. Affiliate marketing secrets    
  10. How your trainer makes money in affiliate marketing    
  11. Live examples of how people are making money as an affiliate    
  12. Getting your started as an affiliate bt getting you approved as an affiliate from    
  13. India’s top affiliate agencies    
  14. Some of the top affiliate network in the world    
  15. How to get approved as an affiliate by world’s top affiliate company-commission junction wvvw.c].com    
  16. Trainers shares his secrets of affiliate marketing    
  17. Story telling- trainer shows his live example of how he is making money these days as an affiliate    
Module 16: AdSense and Blogging
  1. What is AdSense?    
  2. How to get approved for AdSense?    
  3. Cool trick to get AdSense approval by Google    
  4. Using your AdSense account interface    
  5. Placing ads on your blog    
  6. Creating blogs with our FREE software    
  7. Then we will share 1 secret method through which you will make money with AdSense    
  8. You got to give us 300 hours and we will make sure that you make Rs 1,50,000 every month.    
Module 17: How To Grab Freelancing Projects Online


1) Master all marketing channels of Digital Marketing
2) Understand SEO – on page optimization, link building activities & keyword optimization
3) Master SEM – Google Adwords, social media marketing and display advertising
4) Perform data analysis using Google analytics and other tools and optimize campaign performance
5) Acquire expertise in email marketing, content creation & marketing and mobile marketing
6) Become an expert in online market research, projection and market strategy formulation
7) Learn to crack interviews and land freelance projects



1) 6 Adwords Certification -
• Video Advertising
• Shopping Advertising
• Mobile Advertising
• Adwords Fundamental
• Search Advertising
• Display Advertising
2) Google Analytics Certification
3) Facebook Certificate
4) Industry Recognized Skill Venue Certificate








1) 40 hours of training Sessions
2) 20 hours of Hands On Projects
3) Job Placement Assistance with interview preparation tips and questions
4) 24x7 Trainer's Support
5) Access to Recorded Sessions and Latest Content





1) Business Analysis is one of the top 10 recession- proof jobs that cannot be outsourced, apart from also being the highest paid in its segment.
2) The 2006-2016 U.S. BLS report predicts BA will be among the fastest growing IT occupations, while Google, Infosys and their like are constantly on the lookout for business analysis graduates with the acumen to undertake critical business projects.
3) The estimated salary goes from INR 4.34 Lakhs for a Junior Business Analyst to INR 20 Lakhs for a Business Architect. As per payScale, the average pay for a Business Analyst, IT is INR 587,501 per year.


Currently working as Senior Business Analyst in a prestigious MNC, our trainer is a BPM/Process consultant and Trainer for CBAP-CCBA Prep Course and Job oriented Business Analysis Enhancements Course. He has a successful track record of delivering training in online and classroom atmosphere and has trained several batches from the U.S., U.K, Dubai and Australia on job oriented BA courses. Consistently ranked as the top rated online trainer and consultant, he has experience with training and mentoring in the field of Business Analysis, BPM and CBAP CCBA exam preparation. 




Lesson 1. Introduction to Business Analysis
Lesson 2. Essentials of Business Analysis
Lesson 3. Enterprise Analysis
  3.1 Defining Business Needs    
  3.2 Assessing Capability Gaps    
  3.3 Decide Solution Approach    
  3.4 Define Solution Scope    
  3.5 Define Business Case    
Lesson 4. Business Analysis Planning and Monitoring
  4.1 Plan Business Analysis Approach    
  4.2 Conduct Stakeholder Analysis    
  4.3 Plan Business Analysis Activities    
  4.4 Plan Business Analysis Communication    
  4.5 Plan Requirements Management Process    
  4.6 Manage Business Analysis Performance    
Lesson 5. Elicitation
  5.1 Prepare for Elicitation    
  5.2 Conduct Elicitation Activity    
  5.3 Document Elicitation Results    
  5.4 Confirm Elicitation Results    
Lesson 6. Requirements Management and Communication
  6.1 Manage Solution Scope & Requirements    
  6.2 Manage Requirements Traceability    
  6.3 Maintain Requirements for Re-use    
  6.4 Prepare Requirements Package    
  6.5 Communicate Requirements    
Lesson 7. Requirements Analysis
  7.1 Prioritise Requirements    
  7.2 Organize Requirements    
  7.3 Specify and Model Requirements    
  7.4 Define Assumptions and Constraints    
  7.5 Verify Requirements    
  7.6 Validate Requirements    
Lesson 8. Solution Assessment and Validation
  8.1 Assess Proposed Solution    
  8.2 Allocate Requirements    
  8.3 Assess Organisational Readiness    
  8.4 Define Transition Requirements    
  8.5 Validate Solution    
  8.6 Evaluate Solution Performance    
Lesson 9. UML
  9.1 Use Case Diagrams    
  9.2 Class Diagrams    
  9.3 Sequence Diagrams    
  9.4 State Diagrams    
  9.5 Activity Diagrams    
Lesson 10. Use Case Writing
  10.1 Happy Days Scenario    
  10.2 Alternate Path    
  10.3 Exception Cases    
Lesson 11. Business Rules
Lesson 12. Business Analyst Environment
Lesson 13. Project Structures and Environment
  13.1 Reporting Structures    
  13.2 Escalation Matrix    
  13.3 SLAs    
Lesson 14. Case Studies
Lesson 15. BA Industry Readiness Preparation
Questions & Answers
Quiz 1
Scenario based Exam 1
Scenario based Exam 2


  • 1. Approach all your projects and tasks with a BA mind set.
  • 2. Become a sought after BA and apply for a BA role and do well.
  • 3. Identify business processes and solutions and provide holistic solutions to business problems
  • 4. Be noticed as a critical thinker and analytical solution provider
  • 5. Own and provide solutions through defined BA Learning



Your performance in the course will be measured through course assignments, quizzes and final course project. The project will be a real life Case Study along with a data set to work which you will receive during the course. Projects will be graded and approved by our experts. If your project is not approved in 1st attempt, you can take extra assistance for any of your doubts to understand the concepts better and reattempt the Project free of cost.






Rs. 15,000


1) 50 hours classroom training by an Industry expert.

2) 40 hours of hands-on projects  & mandatory assignments & project submission.

3) Job Placement Assistance with interview preparation tips and questions

4) 24x7 Trainer's Support

5) Access to Recorded Sessions and Latest Content



1)  The overarching purpose of this course is to convey the benefits of a systematic, analytical approach to marketing decision-making, and to build skills, knowledge and confidence in undertaking such analyses

2)  Business analytics makes extensive use of statistical analysis, including explanatory and predictive modelling and fact-based management to drive decision making.

3) BI & Analytics market will grow to $20 Billion by 2019.

4) A McKinsey Global Institute study states that the US alone will face a shortage of about 190,000 data scientists and 1.5 million managers and analysts who can understand and make decisions using Big Data, by 2018.

5) Randstad states that the annual pay hikes for Analytics professionals in India is on an average 50% more than other IT professionals.

6) The report also states that 14% of all analytics professionals get a salary of more than INR 15 lakh per annum.




Business Analytics Course Curriculum

1.     Introduction to Business Analytics

·      Why Analytics hot in the market

·      What is Analytics and Intelligence

·      Growth of DATA

·      The Analytics Process

·      Business Analytics vs Business Intelligence

·      Applying Analytics in today’s industry

·      Leading Tools for Analytics in the Market

·      Data Knowledge to Results – Building Analytics Capability

·      Analytics Career path

·      Building a Predictive Model

·      Analytics – Path from Insights to Value

·      How to compete using Analytics

·      Methods of Analytics

·      Sample Case Studies

2.    Predictive Analytics

·      Key Statistical Concepts

·      Statistical Applications in Business Analytics

·      Descriptive Statistics

·      Large and Real Data Sets

·      Graphical Descriptive Techniques

·      Data Types

·      Nominal vs Ordinal vs Interval Data Sets

·      Comparing Nominal Data Sets

·      Graphical Techniques

·      Art and Science of Graphical Presentations

·      Other numerical description techniques

·      Probability Theorems

·      Assigning Probability to Events

·      Joint, Marginal and Conditional Probabilities

·      Probability Rules and Trees

·      Bayes Theorem and Case Studies

·      Important Formulas

·      Problem Solving

·      Random Variables

·      Random Variables and Probability Distributions

·      Bivariate Distributions

·      Binomial Distributions

·      Expected Value of a Random Variable

·      Sampling Distributions

·      Sampling Distribution of Mean

·      Sampling Distribution of Proportion

·      Sampling Distribution of Difference between Two Means

·      Testing of Statistical Hypothesis

·      Concept of Hypothesis testing

·      Hypothesis testing for mean

·      Hypothesis testing for proportion

·      Hypothesis testing for variance

·      Statistical Hypothesis testing of difference of means

·      Statistical Hypothesis testing of difference of proportions

·      Statistical Hypothesis testing of difference of variances

·      Chi-Squared test

·      ANOVA Test

·      Linear Regression

3.   Data Preparation

·      Introduction

·      Data Analysis Tool Pack

·      Data Visualization

·      Descriptive Statistics

·      Variable Relationship Measures

·      Visualization Techniques

·      College Plans and Tennis Case Studies

4.   Data Mining

·      Data Mining Techniques

·      Data Collection, Storage, OLAP, Data Cubes, Slice & Dice

·      OLTP Vs OLAP

·      CRM

·      Models and Tasks

·      Clustering

·      K means clustering

·      Segment profiling

·      Customer Segmentation

·      Decision Trees

·      Variable Worth

·      Split Rules

·      Interpretation

·      Simulation and Optimization

·      Case Studies

5.   Regression

·      Variable Identification

·      Dependent Variable

·      Independent Variable

·      Importance of R Square Value

·      Standard Error Definition

·      Case Study

·      Multiple Regression

·      Estimated Regression Equation

·      Case Study

·      Logistic Regression

·      Estimated Regression Equation

·      Case Study

6.  Analytics with R Programming

·      Introduction to R

·      Vectors and Matrices

·      Working with Data in R

·      Logic Statements

·      Installing Packages

·      Bar Charts and Histograms

·      Scatterplots

·      Sensitivity and Specificity



1) Leveraging Analytics for competitive advantage

2) Develop know how about tools & their limitations

3) Using tools & models to make decisions

4) Determine Pricing for products in different scenarios & markets


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