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WHAT IS DIGITAL MARKETING?

Digital marketing is promotional techniques and marketing methods deployed to reach customers through one or more forms of digital channels.It uses extensive product and brand marketing tactics, which use the Internet as a main promotional medium, in addition to mobile and traditional TV and radio.Digital marketing is more targeted, measurable and interactive and hence is different from internet marketing.

 

WHY DIGITAL MARKETING?

1) Less expensive than traditional marketing techniques

2) Highly measurable, targeted and interactive marketing methodology

3) 1/3 of the companies are already digital and 1/3 of the remaining are already going digital

4) Internet penetration in India to cross 500 Millions by 2017

5) 1.5 lakh jobs to be created in 2016 alone

6) Average salary of a 2 years experienced digital marketer is INR 680,000

 

WHAT ARE THE OBJECTIVES OF THE COURSE?

  1. Master all marketing channels of Digital Marketing
  2. Understand SEO – on page optimization, link building activities & keyword optimization
  3. Master SEM – Google Adwords, social media marketing and display advertising
  4. Perform data analysis using Google analytics and other tools and optimize campaign performance
  5. Acquire expertise in email marketing, content creation & marketing and mobile marketing
  6. Become an expert in online market research, projection and market strategy formulation
  7. Learn to crack interviews and land freelance projects

 

WHAT ARE THE PROJECTS YOU WILL BE TAKING UP?

  1. Internalize the various domains of Digital Marketing – SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc.
  2. Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing.
  3. Formulate, plan and execute effective Digital Marketing campaign.

 

WHO SHOULD DO THIS COURSE?

The course can be taken up by:

1) Business Owners

2) Entrepreneurs

3) Sales Professionals

4) Marketing Professionals

5) Online Marketers

6) Students

7) Anyone looking for career in Digital Marketing

 

ABOUT TRAINER:

Our trainer is a graduate from Lingaya’s University & has rich experience in consulting and training in digital marketing. He is a regular speaker at various digital marketing conferences and his previous speaking engagements include speaking at NSIC and Niesbud (Government of India).

He has trained more than 1100 students across the globe. He has delivered about 120+ online batches and 20 corporate batches(totally 10000+ hours) of training in Europe (Denmark, London), USA (Texas, Newark), Malaysia, Singapore. He has worked with various start ups like ewows.net and fleaaffair.com and serviced numerous companies and handled clients like jobcast.net, sonoor.com and many others.

 

RECOMMENDATIONS:

Vishal Chhabra

Mercer India Pvt limited

“He is very good hard worker and nice trainer . He won’t compromise his work until finished. He has detailed knowledge of different aspects of digital marketing i.e Google Adwords & Analytics , PPC , SME etc. He is the one who taught me Digital Marketing and helped me a lot to improve my knowledge in this field”

Neetu Jain

Digital Marketer

“He is an amazing digital marketing trainer. He has helped me immensely to grow in my domain. Thanks & wishes for future endeavours”

Minal Agarwal

Financial Consultant (CA) | Trainer | Entrepreneur

“He is an extremely Great Trainer,Conceptually clear and Practical in his teaching.great learning Experience with him”

Ankit Nigam

Digital Media Planner at Media Partners Advertising Pvt. Ltd.

“He has been a stalwart in the entire process of learning for the entire group. I along with my entire batch would like to appreciate the extra effort that he had put in, to make sure that we practice the lessons taught in the class. Due to professional commitments, we were always distracted during the tenure of the class. But he made sure that we had to practice before every class and synchronize better”

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